Dress for success

Why do so many successful people wear the same clothes? There are hundreds of decisions that have to be made every single day, some of the decisions are essential, but most are minor. Unfortunately, studies have shown that our capacity to consistently make well thought through decisions is restricted to a certain extent. This means that when you use your brainpower earlier in the day when for instance deciding what to eat for breakfast, you’ll consequently have less of it later in the day when for instance making decisions in a business meeting. 


As an entrepreneur with Crowd1 and working in the networking industry, your day is filled with constant interactions and decision making, and being an online networker can truly be draining of your energy. 

This is what’s known as decision fatigue, which is a psychological condition and state where exhaustion recuses your ability to make decisions in the present.

John Tierney, the co-author of the New York Times bestselling book “Willpower”, says that “Decision fatigue helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. It’s different from ordinary physical fatigue – you’re not consciously aware of being tired – but you’re low on mental energy.”

This means that the more decisions you have to make throughout the day, the weaker your decision abilities will become in the future. This also emphasises the value of taking breaks from your work. Keeping your brain under constant pressure, and overloading it with complicated problems and a constant load of new information will prevent it from operating logically and efficiently. Let go of your work, take a walk and get some fresh air. When you return back to your work you will be more productive and regain your concentration. 

This is why many successful individuals like Steve Jobs, Mark Zuckerberg, and Albert Einstein decided to reduce the number of decisions they make throughout the day by, for instance, choosing to adopt a monotonous wardrobe, therefore, shifting their energy and focus to what truly is important. 

They understood that less time spent on making decisions meant more brainpower and time for everything else. For the majority of his time, Mark Zuckerberg will typically wear a grey t-shirt with jeans. When asked why he does this, he said, “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community.”

To read the full article originally published in CROWD magazine vol. 1, log into your back office on Crowd1.