Spotlight: Isabelle Lubino

Every month, leaders are stepping up and working harder than ever to educate, recruit, and most of all, inspire. It is because of people like them that make Crowd1 the incredible network that it is. This is a chance to get to know the people behind the success

What is your background like?

I was born on a small island in the West Indies, Guadeloupe, near the Americas. I left home young to continue my studies in metropolitan France. I became an engineer in Electronics and Acoustics. Then, I worked for a large French company where I coordinated the tests and the setting up of technical services throughout France. I was fortunate to have parents who sacrificed themselves and did everything possible to let me choose my studies. I started in relationship marketing 20 years ago, thanks to a friend. Against the advice of those around me, I did this 100% with my husband. We travelled a lot and worked for many years with physical products (electronics, cosmetics). About 7 years ago, we discovered the power of digital marketing.

How did you get to where you are?

Thanks to Jean Michel Cidemé and Patrice Lubino, my leaders who were able to find, understand and accept the opportunity of a dear friend, Magnus Larsson, and his sponsor Anthony Chatelain. They knew how to find what needed to be said to convince them. It is also thanks to a team of warriors with whom I have been working with for years; friends, my daughter and teams who decided to trust me and follow me in this CROWD1 adventure. It is also thanks to hard work, determination, perseverance and a lot of self- sacrifices. I don't like to give up or back down: "one knee down, never two."

What is the best gift you have given someone?

Change the quality of his or her life through the network. It's fantastic to sit in the audience, and see the people you helped, get up on the podium to collect their reward and tell their story – see their life change. It's rewarding! Thank you.

Who inspires you?

In Crowd1, it's my husband. He's strategic, determined, efficient, and a hell of a leader. He has an idea every second and is always wondering what he can bring to his team and is always looking for ways to make things better. In my team, there are so many inspiring people who make up my environment without whom I wouldn't have these results; their specificities, strong characters, qualities, determination, and their confidence to continually push me to surpass myself. You give me the opportunity, in front of everyone, to say thank you again and again. I am also inspired by the line of fighting women from whom I descend. And finally, Oprah Winfrey, she has an incredibly inspiring story... maybe one day I'll have the privilege of knowing her.

Make sure you read the CROWD Spotlight reportage on Bibian Lichoro.